Choosing An Excellent Advertising Agency
When deciding to promote a business or product, knowing how to choose the right advertising agency can be challenging. However, there are a few things to look for in an advertising agency before signing a contract. By using these tips, businesses can avoid many of the common problems that are experienced with advertising agencies.
When choosing an advertising agency, it’s important to decide what services are needed. Determine the purpose of hiring the advertising agency. Perhaps only a few marketing materials are needed like a sales letter or a postcard. In these cases, it is best to hire a freelance copywriter or a graphic designer and save both time and money. However, an extensive marketing campaign with print ads and radio spots requires an advertising agency. Businesses may also want an agency if they are unsure of what type of advertising campaign to launch or need an expert to place the ads. Many advertising agencies specialize in specific formats such as television or radio commercials while other advertising agencies offer a broad range of services. Make sure to determine needs before choosing an advertising service.
Another important consideration when hiring advertising service is to determine the budget. As a general rule, larger agencies will charge more than smaller agencies, especially if more services are offered. While it can be tempting to hire a prominent agency, their fees may be very high, limiting the business and advertising campaign. Consider going with a smaller agency which may have better prices when budgeting is tight.
When searching for advertising agencies, companies generally have a choice between local or distant agencies. With email and videoconferencing, it’s easy to communicate with advertising agencies that are not in the immediate area. Businesses today are not limited to an agency in their specific area and may want to consider global companies. However, a small business that serves a specific region or city may want an advertising agency in the immediate area that understands the clients and general atmosphere. Many businesses also want to work with advertisers that they can visit in-person. Generally, advertising agencies that are not in the immediate area will have higher rates due to distance. One of the biggest mistakes that businesses make today with advertising agencies is hiring a distant company and then being frustrated that they cannot talk and interact in person. Determine if this is essential in building an advertising campaign.
It’s always a good idea to match the size of the company to the size of the advertising agency. Smaller businesses are generally better served by smaller agencies. Larger agencies do offer more services but generally assign their top talent to high-profile clients. With a smaller company, businesses receive more personalized attention and have access to the most talented employees, often the president or the CEO. Also, smaller businesses generally do not need the services that are offered by larger companies. A large corporation with a high budget should generally choose a larger advertising agency and a smaller business should generally choose smaller advertising agencies. It may be tempting to go with a prominent name in advertising, but a business with less than 20 employees will probably be wasting resources by making that choice.
After taking these aspects into consideration, narrow down the list to just a few advertising agencies and then take a closer look into these agencies. Ask if it is possible to visit the agency and observe the employees. This can help businesses to get a better idea of how the agency works and how well the employees work together. Ensure that there is a feeling of collaboration and mutual respect within the company to avoid tension down the road. It may be valuable to request samples of the work that has been produced by the agency. Also, ask for references from former clients. This is a great way to find out more about the company before signing a legally binding contract.
These are the basic methods on how to choose the right advertising agency. In summary, consider advertising needs, budgeting, location, and size before hiring an agency. Set up meetings with potential Austin advertising agencies and then choose the best fit for the advertising campaign or any future services.